LOST IN PROCESS, curated by Rob Wooten,is a look into the journey of creating a logo. The best ideas are not always the ones that get picked. Branding and logo concepts from twelve designers will be displayed at Home Fire Gallery starting February 7th. Get a first-hand look at the research, thought, and iterations that go into creating a great logo and brand. Witness the heartbreak of beautiful concepts left on the cutting room floor, never to see the light of day. This exhibit sheds light for the casual viewer on the work, time, and heart that goes into a great logo while giving designers the chance to breathe new life into their favorite concepts.